Persuasion is an important aspect of evangelism, often overlooked by those who proclaim the truth. Some representatives of Christ believe that souls surrender to the Lord simply by exposing them to the message of salvation. However, people do not always convert to Christianity merely by hearing the Word of God. To be effective, the preaching of the gospel must be accompanied by persuasion. In the context of religion, Christian persuasion aims to improve the physical, mental, and spiritual condition of those being exhorted. It extends invitations to others to submit to universally accepted commandments and moral principles. Christ's mandate requires his ambassadors to seek, find, persuade, and baptize in the name of the Father, the Son, and the Holy Spirit (Matthew 28:19-20). This book presents concrete suggestions by which Christ's ambassadors can effectively fulfill their evangelistic responsibilities.